Welcome back to another edition of Simple Savings Sunday. I hope you all have had a wonderful weekend so far. We have been busy around here trying to get our home ready to list. I have been loading a lot of DIY into my days and I am getting tired by the time to write here comes around. Don’t worry though, I will push through it. I am good at multitasking, so I will just push through this. I am happy that I have the ability to fix a majority of my problems on the house with my own two hands. With my mind going into a million places, I have a little story that fits into today’s theme. In this savings edition, I just want to make sure that you always check and compare net weights for products. It is easy and you can easily save money.
Compare Net Weight
A majority of products in the grocery store have a weight or volume that dictates the price. Each price tag even breaks down how much it costs based on the weight. I typically look at net weights when I am comparing two products, but this past weekend, I didn’t. My wife and I were grocery shopping for our weekly meals. It was a typical grocery shopping trip. I was looking at some yogurt (I love yogurt!), mainly Greek, and comparing two items. My wife spotted the same brand but with a lower caloric count. She told me to just get that because it was the same price. Instead of doing my normal review, I just said, “OK, what else do we need?”
Was It The Same Price?
I didn’t think anything of the price of the yogurt and went home after checkout. Later that evening, I pulled out a yogurt and started eating. One thing I noticed is that the yogurt was a little lighter than the last one that I had eaten. After finishing, I decided to check the packaging. Well, that is when it looked like I had been duped by a little marketing trickery.
The Marketing Message
See, the yogurt was the same price, but the issue was that the overall net weight of the lower calorie yogurt was less than the “full” calorie yogurt. The regular yogurt was sitting at 6oz, but the lesser calorie yogurt was 5.3oz. Damn, it looks like I fell for the “100 calorie” marketing gimmick. At least, my wife did, and she pulled me in with her.
The manufacturer of the product was selling the same product with a lesser amount for the same price as the other . There is no difference between the items, except for the net weight. What a piece of crap. I usually don’t fall for these things, but I just wasn’t paying attention. No, I am not technically saving any money, because the price is the same, but I do get more product. Isn’t that the goal. We want the most for our money.
My advice for this week is to make sure that you aren’t falling for marketing gimmicks. I don’t typically do this, but if there is a lot going on, it can happen. Just take a step back and do your research. Take the time to compare two products that you want to buy and make sure you compare the net weights. You don’t want to pay more for less product. It is a simple tip, but marketing companies are good at separating us from our money and giving us less for it. Those bastards!
So, have you fallen for this before? Do you look at net weights when you go shopping?