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Reader Poll – Would You Pay More For Amazon Prime?

Amazon Prime logoI was reading an article last month from USA Today, regarding a possible price increase on Amazon Prime.  While this has not been set in stone, Amazon is contemplating increasing their annual fee from $79 to either $99 or more.  They have been fighting an increase in their shipping costs and it is showing during their quarterly reports.  As a big Amazon Prime fan, I am a little upset by this news.  It got me thinking, would I pay more for Amazon Prime?  There are a lot of good things that come with Prime, but are these services justified by a price increase?

To Prime or Not to Prime?

I have been an Amazon Prime member for a few years.  I buy quite a few things from Amazon and I love the free two day shipping.  Most of my stuff either arrives in a day, but has never gone past two days.  I am a fan of online shopping and Amazon takes the cake.  Hell, in December, I bought two car seats from Amazon. I didn’t have to pay sales tax (not anymore, we now have to pay sales tax, boo!) and I was able to save over $100 on each car seat.  That is what I am talking about.  To ship those from any other store was going to cost me $50 per seat.  There is the cost of my Prime membership right there.

Since my state and Amazon has come to an agreement on charging us sales tax, the excitement of Amazon is fading.  Now that I have to pay sales tax, I will probably just shop locally.  Some of you may say that there is more to Amazon Prime than just shipping.  Yes, they do have their streaming service, but I already have Netflix.  Most of the good content on Amazon Prime video costs you money.  I have tried to use the streaming service, but it is like having a duplicate service.

I have seen others talking about this possible Prime membership price increase and it looks like there are many that will dump the service.  Most were already on the edge in regards to it being too expensive. I was not on the fence, but now I certainly am. If it goes up to $100 a year, I just don’t know if I can justify it.  I don’t have any big purchases planned, so let’s see which side of the fence I fall on.

Would You Pay More For Prime?

Well, considering it is Friday, I am going to keep this short and now ask for you opinion.  If you are an Amazon Prime member, would you pay more for the same service?  Just fill out the poll and give me your solid opinion.  Oh, and have a great weekend everyone!

online poll by Opinion Stage



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I'm a business owner, blogger, father, and husband. I used credit cards too much and found myself in over $75,000 in debt ($50,000 in just credit cards). I paid it off, started this blog, and my financial life has changed. I now talk about fighting debt and growing wealth here. I run a WordPress maintenance and support company, along with another blog, Eyes on the Dollar, which is another great personal finance blog.

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Leave a Comment:

36 comments
Kasey @ Debt Perception says February 7

According to Amazon, I’ve apparently “saved” over $45 thus far this year by using Prime. I order cat food and cat litter in bulk from Amazon and I’m afraid what the shipping costs would be without Prime’s free shipping. I’d have to do the math and comparison shop in stores before I decide to ditch Prime, should they raise the price.

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    Grayson Bell says February 7

    Well, that is a lot of money considering it is only February. It all comes down the the cost savings analysis.

    Reply
DC @ Young Adult Money says February 7

In all honesty I would probably end up biting the bullet and paying more for Prime. I finally signed up for it this year after putting it off for a long time, and the two-day shipping is convenient. At the same time, if Target gets their s*** together when it comes to their online ordering and store pickup option, I would probably drop Prime. It’s nice that Target has no minimum order amount for free shipping (with REDcard) and that they have the in-store pickup option if you are really in a rush to get an item. At the same time their website is dysfunctional and has a long way to go, but it could really give Amazon a run for its money if Amazon decided to price Prime too high.

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    Grayson Bell says February 7

    I wish Target would get their crap together. I already have the REDcard and I like the savings, but their online experience leaves something to be desired. I just don’t know if I can justify the increase with Amazon.

    Reply
Michelle @fitisthenewpoor says February 7

No. I would not. I think Prime is priced at the top I would pay for the service. I would probably drop it and eat the shipping costs and go back to shopping in-person more.

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Michelle says February 7

I don’t think I would pay that price. I don’t buy stuff online enough for it to be worthwhile to me.

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Dee @ Color Me Frugal says February 7

I hate to say it, but I would probably pay it. We buy a ton of stuff on Amazon because there’s no tax for us, and the free two-day shipping is pretty great. Plus I hate going to retail stores and avoid them as much as possible! Also, my hubby has recently become addicted to watching Macguyver reruns on Prime…

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    Grayson Bell says February 7

    If you buy a ton of stuff, then I think you can justify it. Soon, everyone will be paying sales tax with online purchases, so I will have to take that out of my argument.

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Lauren says February 7

We just signed up for the free trial to see how we like it. At this point, I can’t see spending more than $79 for it, if we even choose to continue. We just don’t shop online often enough for it to be worthwhile, and our state charges sales tax too :-/

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    Grayson Bell says February 7

    I hope you enjoy your free trial. Just do the cost analysis and see if you will actually save money.

    Reply
Joe @ StackingBenjamins says February 7

I’m not a good guy to ask. I live in the middle of nowhere and we use the crap out of Prime for shipping and entertainment options. Don’t tell Amazon I voted “yes”, though…..

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    Grayson Bell says February 7

    You are the perfect guy Joe. There are people, like yourself, where Prime fits a need. I won’t tell Amazon though 😉

    Reply
E.M. says February 7

I don’t use Amazon enough to justify spending more. I used to, but for some reason I only find myself using it around the holidays now.

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    Grayson Bell says February 7

    I am buying less and less stuff, so this is one reason why I don’t know if it would be worth it.

    Reply
Peter says February 7

I would probably pay a bit more for Amazon Prime just because we use it so much. Not only do we use the 2 day shipping, but we also use the free instant streaming (lots of great kids shows for my son), but we also use the kindle lending library for free books, as well as the first look pre-release free books. Lots of great features to having a Prime account!

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    Grayson Bell says February 7

    My Netflix account has a lot more variety in the streaming category. I think Prime Video leaves a lot to be desired. I know that is just an added benefit of Prime, but I wouldn’t use it on a daily basis like I do Netflix. Plus their interface on Xbox is terrible.

    Reply
Josh @ CNA Finance says February 7

You know, I don’t buy enough online for Amazon Prime. I do use amazon for things that would be outrageously expensive otherwise, but I might only use it once every month or two. So, I don’t see the added expense being worth my while. Thanks for the great read though!

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    Grayson Bell says February 7

    I am with you there Josh. I am just trying to see what others thought about the possible price increase. It seems that it is coming, but just don’t know when.

    Reply
Pat Chiappa says February 7

Although I am a member, I don’t really buy enough to make it worth it – so no, I wouldn’t pay any more for Amazon Prime.

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    Grayson Bell says February 7

    Same here. I have heard that they might put free same day shipping in depending on your location.

    Reply
Retired by 40 says February 7

I have been thinking about this a lot, seeing as I paid $39 for my Prime membership. I would be completely willing to pay the full $79 dollars, but it seems like anything more than $100 would give me pause. Would it be worth it? As much as we use Prime, probably, but whether or not I would actually pay it remains to be seen…

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Emily @ evolvingPF says February 7

We’ve had the free student version of Prime (just the shipping, no streaming) for a while now but it just rolled to the student membership rate, $39 for the year (for shipping and streaming). We canceled it. We have Netflix and don’t see the need for another streaming service and we don’t need to receive our Amazon orders quickly.

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    Grayson Bell says February 9

    I would keep it for $39, but then again that is my opinion coming from the $79 fee.

    Reply
Shannon @ Financially Blonde says February 8

I always have to fall back on the cost benefit analysis argument. I primarily utilize Prime for shipping benefits and I have just started utilizing it more for streaming of shows and movies (something I always forget you can do). And when you consider both and the fact that I buy most of my gifts from Amazon, the extra $20 a year or $1.67 a month is worth it to me.

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    Grayson Bell says February 9

    That is the way to do it Shannon. I don’t use the streaming because it falls short of Amazon, but I totally get your point.

    Reply
MomofTwoPreciousGirls says February 8

While amazon is most convenient during the holidays…their prices on items outside of books are not really competitive and adding the sales tax back in doesn’t make it the best deal around. To be honest products that actually ship from amazon take 3 days to be delivered…so I don’t need two pay for two day shipping! For the first time in all my years being a customer of theirs this past Christmas we had four separate bad experiences with items from their “marketplace”. Things that were supposed to be delivered never came…one product cost us $26 to ship it for return. I use them often because I earn a lot of gift cards from surveys and such, but I will now play close attention to where items are actually from and I wait until I have enough to qualify for free shipping. They will probably always be my go to for books though!

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    Grayson Bell says February 9

    You have to be vigilant about the marketplace items. I used to sell on the marketplace. Most people think that since you are ordering from Amazon, you get two day shipping on everything. That is just not true. Marketplace orders are going to different companies, who have different policies.

    I get all of my Amazon orders in a maximum of two days. I get many in just one day, but it depends on where you live.

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Kay says February 8

I certainly wouldn’t pay it. I don’t buy much stuff online but I’ve found that it’s usually pretty easy to purchase items together to get to the minimum purchase for free shipping and that is always enough for me. I wouldn’t pay just to get it there a few days sooner.

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Marvin says February 10

Abso-freaking-lutely! We love Amazon, in fact we order more than 5 items every two months from Subscribe & Save.

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    Grayson Bell says February 10

    I love Amazon as well, but their Prime service is close to the top that I will pay. I just don’t order enough anymore for it to be worth paying more.

    Reply
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