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Shopping is a massive money generator for each and every economy in the world. We all shop in some way or another, either for necessities or pure pleasure (like my Nexus Tablet!). I am not a fan of going shopping on a regular basis because I don’t like to spend money without knowing what it’s for and why it is leaving my wallet. I am glad that my wife is not a shopper. It makes our relationship really easy and carefree. As we shop, shouldn’t we make sure that we are getting the best deal with each and every purchase? I want to share with you my number one shopping tip, whether it be online or in the store.
My career allows me to work with many of the large retailers out there. While I only deal with their online activities, I have learned a few secrets that enable me to make sure I am getting the best deal possible. My number one shopping tip is……
Don’t let sales dictate your purchase!
That’s right, that is my shopping tip. We all shop with emotion, but that sometimes clouds our rational judgement. Just because an item is on sale, doesn’t mean that you are actually saving money, does it? Nope!
Since we don’t go shopping at the same stores and look for the same items each and every day, we cannot follow the price changes. It would be irrational to think that you feasibly could. This is the reason why retailers have the power when using a “sale”. They can slowly increase the price as the lead up to their published sale date and then can mark down the price. Here is an example of what I am talking about, which happens to be a true story (I am not going to divulge the store).
I went shopping for a quick dry shirt that I could wear at work during the summer. I love quick dry shirts because I sweat in the summer and regular polo shirts are a nightmare. Here is the breakdown of prices that I encountered.
1st trip: $19.99
2nd trip: $21.99
3rd trip: $26.99
4th trip: $39.99 (On Sale for $21.99 with a discount of 45%)
This was in a span of over a month. I waited that long because I was not in need of the shirt and was looking for the right color, but did you see what they did here? Technically, the first trip was the best deal, but it wasn’t on sale. By the time that the sale came around, they used the manufactured suggested retail price (MSRP) to calculate their sale price of $21.99. They showed me that it was 45% off with big and bold letters. If I hadn’t been tracking this product, then I would have thought that I was getting a deal, but in actuality, I was paying more than what the price was before. This is how a sale tricks you.
Not every sale is an actual sale. Retailers can use different prices to make their sale calculations look more enticing. I mean isn’t it their job to keep you buying? There are scores of people at each company that figure out which sales are the best and how to market them. Look at what happened when JCPenny decided to stop sales and just show their everyday price.
People love sales, even if they are not real discounts. It is the idea of saving money that keeps people buying. If I were you, then I would just stop, show down, and then take your time to research.
If you stop following sales, then you can really take the time to research the product you want. I like to check Amazon when I have a chance, use discount coupons with any online/in-store purchase, sleep on my decision, and compare prices with the RedLaser app when I am in the store. This enables me to make sure that I am getting the best deal possible on each and every purchase. This has worked for me for many years.
Don’t forget about checking out Mobile coupons.
So, that is my number one shopping tip. Don’t fall victim to the marketing machine and make sure the sale is an actual sale. What do you do in order to save money when you shop? Do you get excited about “sales”? I want to hear from you below!
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Sale image courtesy of digitalart / FreeDigitalPhotos.net